Spartacus - Tour de France
Fabian Cancellara is a legendary cyclist that is retiring after 16 years in the peloton. I was fortunate enough to be able to work with Fabian, aka "Spartacus," on the bike he would ride for his final Tour de France. I created, and designed, the campaign from bike to helmet to shoes, and supplied the art for all printed, digital and promotional materials used to promote Fabian's final Tour. In addition to Fabian's personal bike, which I chose to use his nickname "Spartacus" on the downtube, I adapted the art for a version that Trek could sell with 'TREK' on the downtube.
